If you’re a content creator, you know that using the right tools can make a big difference.
Both time and quality wise.
Whether it’s shaving off a few minutes from your video editing time, having sharper screen recordings, seeing trends and analytics of what type of content your audience cares about, or coming up with new ideas.
In this blog post, I’ll be sharing some of my favourite content creator tools that help me get the most out of my creative process.
From content writers and SEO websites to free graphic design software, I’ll cover a range of tools that can help you work more efficiently and produce better content.
Let’s go.
What are the best content creator tools?
Here are my top pics for the best content creator tools to use this year:
1. Screen Studio
If the content that you create involves capturing your screen on a Mac then this tool is amazing.
It’s a screen recording software that lets you edit your recordings immediately after they’re made.
But there’s one specific feature that makes it stand out among the rest.
Screen Studio lets you add a blur effect to your mouse cursor in screen recordings as well as it automatically zooms in and follows your cursor on the screen.
I love the aesthetic that this adds to my YouTube videos.
It’s not the cheapest (starting at $89) and exporting the footage can take a while, but if you’re dedicated to making your recordings look super clean I think it’s worth it.
These are the export settings that I use for my screen recordings.
Of course, there are other alternative screen recorders for Mac:
One of the most popular ones is CleanShot X but also the built-in Mac screen recorder (QuickTime) works just as well. Press Command + Shift + 5 on your keyboard and you’re good to go.
Alternatively, you can download OBS, which is a bit more advanced but it’s available on Windows, Mac and Linux for free.
2. Sendfox
If you already created great content for your blog, YouTube channel, or podcast but haven’t captured some of your audience’s emails this tool is for you.
By utilizing an email newsletter you’ll turn your followers into customers.
A newsletter lets you reach every single one of your subscribers without relying on a social media algorithm.
Setting one up is a great move.
For example, a newsletter called “Morning Brew” makes $50 million a year with 1.5 million email subscribers.
That’s just crazy.
Sendfox is a free tool (at least for a newsletter with less than 1000 emails) that lets you set up your newsletter and landing page in minutes and send unlimited scheduled and automated emails to your contacts.
One downside of this software though is that I still haven’t found a way to add a lead magnet to my newsletter landing page.
3. Rytr
Rytr is an AI content-writing tool that helps generate content ideas, writes scripts, blogs, emails and product copy.
It uses AI that’s been specifically trained for writing compelling copy.
Rytr also has a free trial that you can use to test out if it’s the right tool for you.
But don’t think of it as a full out writer. It will not replace you. Rather, it’s an assistant.
It can help start the ball rolling by generating ideas or filling out a blank page with an outline and then you can take over from there and start working on the content you want to make.
There are a bunch of customisations and different use cases too, to fine-tune how and for what purpose the tool generates your text.
You can choose between the tone of the text or even the creativity level it uses. It can also generate surprisingly good-looking images using AI.
You can find out more in my full Rytr review.
4. Kittl
If you’re a content creator chances are you need a design tool that can help you generate images or edit photos.
Whether it’s as simple as Kittl or more advanced like Photoshop.
While both of these software serve different purposes (Photoshop is a photo editing software and Kittl is more of a tool that lets you generate vector logo icons, images, and clipart by using text prompts and AI) either one could be an invaluable tool for content creators.
Whether you need to whip together a quick logo, a graphic to put in a video, or a cool looking Instagram story.
5. YouTube Title Length Checker
For YouTubers, it’s very important to have a short, descriptive title on their videos.
If you have a long title it gets cut off in the home or the suggested video feed.
And that’s what this tool helps you achieve.
YouTube title length checker lets you paste in your video title and it shows in which parts of YouTube your title will not be fully visible.
6. Quillbot
Quillbot is a text paraphraser.
When you’re writing content, like YouTube scripts or blog posts sometimes you need to come up with alternative ways to say something to avoid plagiarism.
Instead of having to use your brain cells to do it go to Quillbot and paste the sentence that you want to paraphrase.
It’ll rewrite your content using synonyms and you can adjust how much it changes the text.
If it doesn’t do a great job you can click on a phrase and it’ll give you 7 more synonyms to choose from.
You can read more about how to use Quillbot here.
7. Exploding Topics
Sometimes it can be a pain to come up with fresh, new ideas for your content.
If you feel like you’ve run out of things to talk about, try Exploding Topics which is a website that surfaces rapidly growing topics before they take off.
It analyses millions of Google searches, conversations and mentions across the internet and finds trends before they become trends.
8. Google Trends
Speaking of trends, there’s a free keyword research tool made by Google called Google Trends.
And it helps you find and compare keywords that people put into Google search or YouTube search.
If you enter a phrase it will show you the interest in that keyword over time.
What’s even better is that you can compare two or more keywords together to find out which one could bring the most eyeballs to your content.
9. Canva
If you want something less extreme than Photoshop that is also free to use, then look no further than Canva.
Canva is a complete design tool for anyone who isn’t an experienced designer.
What’s cool is that even designers use it because it’s just so convenient.
You can design everything from printables to PDFs, invoices, flyers, infographics and websites.
10. VidIQ
The next tool is VidIQ’s keyword research tool for YouTube.
VidIQ is a Chrome extension that lets you see various stats on YouTube. Some of my favourite ones are views per hour on other people’s videos and tags that they use on their videos.
Anyway, you don’t have to buy VidIQ to use their keyword tool (although the free version is fairly limited) and it’ll show you the monthly search volume of a specific keyword on YouTube and also its competition score.
Use it to find high search volume and low competition keywords which you can put in your video title or the description and rank your content higher on YouTube search results.
After all, YouTube is the second largest search engine in the world, right after Google.
So using it to drive traffic to your content can be incredibly effective.
The tool also shows some related keywords and matching terms to help you fine-tune or rephrase yours.
I recommend checking out my full VidIQ review here.
11. Pexels
If you edit videos then having access to high-quality stock footage is essential for filling those gaps in your timeline.
Pexels is a stock footage website where you can find free stock images and videos to add to your editing timeline.
It’s one of the best websites for video editors.
You usually don’t have to worry about the image or video resolutions on this site since most of them have way higher ones than you’ll ever need (4k+).
And once you find something that you want to download just click this little downward arrow and you’ll get the highest resolution available.
If you’re looking for a larger and more premium library of stock content I would recommend going with an Envato Elements subscription.
Was this list of best content creator tools useful?
And there you have it. My list of some of the best tools for content creators.
I’ll leave you with a few killer resources that will help create better content:
- 9 Best AI Tools For YouTubers (Make Videos 67.1% Faster With AI)
- 11 Best Blogging Tools You’ll Want To Use
- 5 Best Stock Video Sites
Thanks for reading 👋!
P.S. I made this Notion template with everything I know about starting a YouTube channel.
If that’s something you’re interested in you can download it below.
Get a free Notion template with the tutorial for the game of YouTube
🚀 10+ Notion pages about how to play the YouTube game
⚙️ List of tools & gear for YouTubers
🧑⚖️ How to make your first video and get your channel off the ground
💰 Detailed guide about finding your niche & making money
